Funding from key sources is continuing to fall, putting many institutions at risk
Demands are rising for a greater return on investment in higher education
By creating tighter relationships with students, the institution will reap the awards in retention, future recruitment & ultimately, advancement
Admissions and advancement offices have been the traditional users of CRM software
In 2016, analysts predict that institutions will progressively seek fully-developed CRM solutions that track a student from the initial contact, through enrollment and entry into alumnus status.
Student life cycle – Collecting communications & exchanges between the student & all campus stakeholders—including professors, athletic coaches, career services, advisors and housing staff—will provide the institution with a “360-degree” view of the student that enables them to fully maximize student lifetime value.
